Tag: renny yater

Vintage Yater Ad from Surfer Magazine: Sagas of Shred

Vintage Yater Surfboards ad from a 1960s issue of Surfer Magazine

Greetings, Shredderz! It’s Thursday, and that can mean only one thing: it’s time for another “Sagas of Shred” entry. Today’s post features a name that has appeared many times on this blog: Reynolds “Renny” Yater. Yater has been shaping fine surf craft for upwards of fifty years (!) from his home base in Santa Barbara. I thought it would be interesting to take a look at a vintage Yater ad or two as a way of examining Renny’s long and distinguished career as one of California’s pre-eminent board builders.

As a relative newcomer to the cult of Yater Surfboards, I have embraced the heritage of the brand with the zeal of a recent convert. To me, Yater Surfboards and its namesake always had a classy quality that could not have been further from the Orange County surf industrial complex (which, by the way, I enjoy as well). Yater Surfboards embodies the best of old school cool, whether it’s the clean lines of its boards, the spare logos, or the wonderfully minimalist website.

Vintage Yater Ad
Yater ad from Surfer Magazine Dec. – Jan. 1963/1964 (Vol. 4 No. 6). I love how straightforward the copy is. It makes me wanna call up Yater and order a board right now!

I came across the vintage Yater ad pictured above and I was immediately struck by the earnestness — dare I say seriousness? — of the copy. I have never met Renny, but the ad fits in neatly with the mental image I have of the man: a consummate craftsman who is committed to shaping high quality surfboards.

I think the ad would be just as effective today (though it might need an area code for the phone number!), especially considering Yater’s reputation has only grown in the five plus decades since the ad ran in Surfer Magazine. The tone is understated and humble, but confident in its convictions. The Yater ad, much like Yater’s boards, speaks to the undeniable fact that quality is timeless.

Vintage Yater Ad 1
Another vintage Yater ad from an issue of Surfer Magazine in the 1960s. Notice the old school font on the Yater script. This ad first appeared in Surfer Magazine June-July 1963 (Vol. 4 No. 3).

The second Yater ad, pictured above, is a nice glimpse into surfboard advertisements of the 1960s. I love seeing the older terms — note how the ad refers to the stringers as “center strips!” I love how the Santa Barbara Surf Shop “almond” logo is repurposed to show a close-up of the board’s construction. A lot of ads from this era were either black and white or printed with a single color, and the yellow makes it stand out from the pack.

Thank you for taking the time to read this entry in Sagas of Shred, and I hope you tune in next week!

Photo at top of the page: Renny Yater at the Hollister Ranch, taken by John Severson. Photo via Surfer Magazine

 

Vintage Yater Longboard

Greetings, Shredderz! This late night special is brought to you by some insomnia-fueled Craigslist trawling. The focus of today’s post is a vintage Yater longboard that is currently for sale on Craigslist in San Diego. You can find a link to the board here. I have included pictures of the board below:

This vintage Yater is interesting for a few reasons. In the first picture you can see the logo says “Reynolds Yater Signature Surfboards.” According to Stoked-n-Board, this logo was produced starting in 1989. However, I believe that is incorrect, due to the fin box. I believe the fin box is an example of a W.A.V.E. Set fin box, which would mean the board was produced in either the late 1960s or early 1970s. The board also comes with what looks like its original fin, which is a nice touch. Stoked-n-Board claims that Yater produced boards with W.A.V.E. Set fin boxes in the early 1970s. As you can see in the last picture, it appears some additional work was done on the fin box. I’m wondering if it wasn’t replaced altogether (see this thread for an excellent step-by-step overview of replacing a leaky W.A.V.E. Set box). Finally, the triple stringer on the Yater board above is an unusual touch. The stringer of choice for a vintage Yater longboard is a wedge stringer.

Finally, I was able to find pictures of another vintage Yater longboard with the same Signature logo. I believe this is another piece of data that indicates the Signature logo was produced sometime during the late 1960s or early 1970s, versus S-n-B’s date of 1989. (Let me be clear: S-n-B is one of the best online resources for info on vintage surfboards, but like anything else, it’s not perfect.)

I was also able to pick up on one small detail regarding the Yater Signature surfboard logo. More recent boards bearing this variant of the logo have a tilde following the Signature. See below for an example from a more recent board. I’m not exactly sure on the date, but it’s a thruster, meaning that it must be post 1981 at a minimum:

Recent Yater Signature Surfboard Logo.png
Example of a modern version of the Yater Signature surfboard logo. Note the tilde that appears after the signature, which does not appear on either of the other two boards in this post. This board was produced sometime after 1981.

You can check out the triple stringer longboard on Craigslist here.

Shred Sledz Social Media Roundup (June 12): Yater Hull and More

Greetings, Shredderz! As always, here’s a collection of some of the coolest boards I’ve seen floating around online as of late, including an awesome Yater hull.

@Yater

A post shared by Robert Stassi (@robertstassi) on

How cool is this thing?! Yater was the subject of my most recent post, but I might like the board above even more. I can’t be for sure, but it looks to have a bit of a vee bottom. The outline of this Yater hull is very reminiscent of some Liddle and Andreini hulls (specifically, Andreini’s Vaquero model.) The fin — both its rake and its placement — reminds me of Liddle’s boards.

Hull aficionado Kirk Putnam has an excellent pic on his blog that traces the lineage of Andreini and Liddle’s shapes back to George Greenough. I’ve added the picture below. Liddle’s board is at top, and the next two are Andreini Vaqueros. The fourth board from the top is a Surfboards Hawaii vee bottom shaped by John Price, and the board at the bottom is a Midget Farrelly stringerless vee bottom with a Greenough logo. I had been aware of Greenough’s influence on Andreini and Liddle, but had no idea that Yater had tried out some of these shapes as well. Andreini has made no secret of his admiration of Yater, and it’s cool to see a shape that combines the Greenough school of displacement hulls, and Yater’s more traditional side of California board building. If you have pictures of another Yater hull, please drop me a line!

Kirk Putnam Hulls: Yater Hull
A partial shot of Kirk Putnam’s quiver. Pic via kp’s round up

For more on the subject, I urge you to check out Putnam’s blog. If you’re prone to quiver jealousy, though, his Instagram feed might push you over the edge!

 

Lopez’s boards for Lightning Bolt are by far the most collectible, but it seems like there’s a growing interest in some of his more obscure shapes. Pictured above is an extra clean example of Lopez’s signature model that he produced for Hansen in the late 1960s. What’s interesting about that board is that it actually featured two different logos. There’s an example of a different Hansen / Lopez board that was recently sold on eBay. It has the alternate logo, which I have reproduced below.

Hansen Gerry Lopez Logo Shred Sledz
Note the different logos in the two Hansen / Lopez boards. The first one says “By Gerry Lopez”, and the second has “Designed By Gerry Lopez.” In addition, you’ll notice the Hansen logos themselves are very different. Pic via eBay

 

Bird Huffman is a San Diego fixture. He runs Bird’s Surf Shed, where he oversees an ungodly stash of vintage boards. Here Bird has come across two awesome early examples of boards from two separate San Diego craftsmen: Skip Frye and Steve Lis. Make sure you click through all the pictures in the gallery above. The Frye is very similar to the Select Surf Shop single fin I posted about recently, down to the glassed on wooden fin. I love the Frye wings logo towards the tail — never seen that placement before.

Skip Frye 1970s Select Surf Shop Single Fin 6'10"12.jpg
Skip Frye Single Fin with Select Surf Shop laminate. Look at the sharp wings in the tail. Pic via Craigslist

The Lis board is a funky shape, given that it’s a wing pin single fin, and Lis is best known for his fish designs. Make sure you follow Bird on Instagram, as he has been posting updates on the Lis board as he gets them!

 

Vintage Yater Surfboards Single Fin

Kon-nichiwa, Shredderz! There isn’t much in the way of waves here in Japan, but luckily I can still trawl Craigslist from the safety of my hotel room. Today’s post features a single fin shaped by none other than Reynolds Yater. The board pictured above, shaped by Rennie for Yater Surfboards, is currently for sale on Craigslist in Los Osos, just a little bit north of Santa Barbara. Pictures are via the Craigslist post.

The board measures in at 6’4″, and it looks to be in pretty good shape. I have left out a picture showing an obvious repair on one of the rails, which looks like it could be re-done without too much fuss.

The seller for the board above claims it was shaped in 1982. There are other examples of similar Yater boards that raise interesting questions about when this board might have been made.

First is another Yater Surfboards single fin that was up for sale on Craigslist a few months back, which I featured in an earlier post. You can find my original post here. I’ve included some of the pics below:

I originally theorized the green board was shaped in the 1970s. This was based on a few factors: the outline is pretty typical for a 70s board; the Rainbow fin; and finally, the logo, which Stoked-n-Board dates to the 1970s.

Note the logo above has the almond eye outline in yellow. Compare this to the board at the top of the page, which is identical, except for the lack of the almond eye outline.

The green board and the blue logo board at the top of the page both have very similar outlines. The green board is just a tad longer, measuring in at 6’9″, but both boards have similar winged pintail outlines.

There’s another Yater board that got featured on Shred Sledz recently. This board is a board Renny shaped for himself, and it was recently sold at the California Gold Surf Auction. You can find a link to the auction listing here. According to the auction description, the Yater Surfboards personal rider was shaped in 1976. I think this date is the most reliable of any of the three boards, given the credibility of the folks behind the California Gold auction. Pics below were originally posted with the auction link.

First, you’ll notice the logo for the auction board is also missing the almond eye outline. More importantly, though, the board doesn’t seem to have the distinctive winged pintail found on both the green board and the blue logo board.

I wish I had a clear conclusion regarding the dates of the green board and the blue logo board, but unfortunately, I do not. I tend to think they must be from similar timeframes, given the similarity in their outlines. But I’m not sure if they pre-date the Yater personal rider sold at auction or not. There are other possibilities, too: perhaps Yater Surfboards produced wing pin single fins over a long period of time, meaning that both dates (early 1970s for the green board, and early 1980s for the blue logo board) could be correct.

If you have any info, I’d love to hear it! Until then, Happy Shredding!

All That Glitters: California Gold Vintage Surf Auction

This is it, folks…the big Kahuna.

The 2017 California Gold Surf Auction is underway. Lots begin closing later this week, on May 7, and as the auction enters the home stretch, I figure now is a good time to take a closer look at some of the boards being offered.

First, a little context: the California Gold Surf Auction is put on by Scott Bass, who runs the excellent Boardroom Show surfboard expo, and can be heard on both his Down the Line podcast, as well as the Surf Splendor podcast (both of which I recommend).

More importantly, the auction benefits the Surfing Heritage and Culture Center. If you’re at all interested in surf history — and if you’re not, I’d love to know how you ended up here, of all places — the SHCC is worthy of your support. Personally, I love the SHCC’s Stoked-n-Board resource, which is an online directory of just about every surfboard brand ever. Bottom line: not only are you buying some rad sticks, you’re also supporting an organization that does some great work in preserving history and spreading stoke.

Alright, I’m going to step off my soapbox and play the hits. Here are some of the rad boards on offer.

Renny Yater Personal Rider: 7’4″ Single Fin (Link Here)

I’ll let the auction organizers say it: “in our eyes the coolest board in the auction.” Who am I to disagree? Yater shaped, glassed, and finished this board…and then probably ripped perfect Rincon with it, too. One cool detail for fellow board nerds: you’ll see a number on the stringer with a small Y above it. Apparently this is how Yater signed some of his personal boards (versus the more common “R. Yater” signature and numbering you see on his later designs). The board was shaped in 1976. I’m not sure if this is considered a proper Pocket Rocket or not. There is no reserve and right now the highest bid is $800. That is an unbelievably low price, though I suspect bidding will probably heat up towards the end of the auction. You can see more pics on the auction site, which you can find here.

Hit “Continue Reading” below to see more selections from the auction…

Continue reading “All That Glitters: California Gold Vintage Surf Auction”

Shred Sledz Social Media Roundup (3/30)

Greetings, Shredderz! As always, see below for my hand picked selections of some high quality social media.

I’ve been writing about Morey Pope a bit lately, and here’s an incredible find from Buggs, who has one of the dopest surfboard collections known to mankind, and runs SurfboardLine in his free time. This is a balsa Morey Pope board from what looks to be 1966 — see the comments for some more knowledgeable people chiming in with info on this beaut.

My hero renny

A post shared by Joel_tudor (@joeljitsu) on

Joel Tudor has been posting a lot of quality vintage content on his Instagram lately. This is a picture of Renny Yater. I’d guess late 1950s or early 1960s, but don’t quote me on that. Either way, it is one classic picture of one classic dude (and posted by another!)

Continue reading “Shred Sledz Social Media Roundup (3/30)”

Shred Sledz Presents: 3/26 Weekend Grab Bag (Morey-Pope, Chuck Dent, Yater)

Greetings, Shredderz! I hope your weekend was chock full of uncrowded lineups and good times. As always, here is a smattering of a few boards that caught my attention over the past week.

Various Morey Pope Boards on Craigslist

First up is an orange Morey Pope mini-gun. It’s in the 7′ range and it’s on sale for $650 on Craigslist in Carlsbad, right near San Diego. Check out the logo on that thing, too — I couldn’t find a similar one on either Stoked-n-Board or Stanley’s.  The outline is very reminiscent of a Yater Pocket Rocket. I found a Swaylocks thread detailing a 1969 (estimated) Morey Pope “Power Dude” model, which also looks extremely similar to the orange board. At the risk of sounding financially irresponsible, I don’t think $650 is that crazy. Then again, Mrs. Shred Sledz likely has a very different conclusion, so take that with a grain of salt…

The other Morey Pope board for sale is the white board pictured in the gallery above. It can be found on Craigslist in Santa Barbara, where the seller is asking a cool $1K. The poster claims it is likely an early predecessor to the Camel model. Check out the very clear numbering, too.

If you’re still not satisfied with the amount of Transition Era weirdness served up by these two boards, here are yet two more Morey Pope sticks for sale: first is a hollow W.A.V.E board, going for $500; and then a Morey Pope McTavish tracker, also $500, which I wrote about previously. They’re being sold by the same collector so this could be an attractive package deal.

Continue reading “Shred Sledz Presents: 3/26 Weekend Grab Bag (Morey-Pope, Chuck Dent, Yater)”