The Archive

Shred Sledz Social Media Roundup

MR’s Hawaii Quiver & More: Social Media Roundup

Greetings, Shredderz! Unfortunately, a change on the back end means it is no longer possible to embed Instagram photos into my blog posts. The Social Media Roundup posts will continue, just tweaked slightly. Anyway, the less about blogging backend technology, the better: keep scrolling for some recent Instagram selections, featuring Mark Richards and…

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Sagas of Shred

Reno Abellira for O’Neill

Greetings, Shredderz! We’ve featured Hawaiian surfer Reno Abellira a few times on this humble little blog. Today we’ve got more Reno for you, this time courtesy of a 1980 O’Neill wetsuits ad, as part of their “Adventures in the Skin Trade” series. (See here for another Skin Trade ad, featuring Shaun Tomson in…

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Derek Hynd on Dick Brewer

Greetings, Shredderz! Today’s post is a bit of an anomaly. I pride myself on writing everything that appears on this humble blog, but this post, a word-for-word transcript of a Dick Brewer profile written by Derek Hynd in 1990, is an exception. I decided to transcribe this article for two reasons: first and…

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Dick Brewer
Clipz

Vintage Skip Frye Surfing Footage

Greetings, Shredderz! Today’s post is a Skip Frye themed edition of the Clipz series. After all, surfboards are meant to be surfed, and while I love documenting Skip’s boards, it’s awesome (and dare I say important) to see them being ridden, too. Keep scrolling for some more videos featuring Skip Frye surfing some…

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Skip Frye Surfing
Sagas of Shred

Reno Abellira: Bold, Distinctive, Progressive

Greetings, Shredderz! First, and most importantly, I hope you and all of your families are safe and sound. It feels a little strange to write corny jokes about an obscure vintage surfwear ad with all of this going on. That said, I figure at least some of the three people who regularly read…

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Shred Sledz Social Media Roundup

Social Media Roundup: February Funk

Greetings, Shredderz! Here in California winter is coming to a close. As always, here are some of my favorite social media posts from the past month or so. You want to talk about power surfing, how’s this combo: a sweet Ben Aipa twin fin shaped for none other than Aussie lead foot extraordinaire…

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Stussy Single Fin
Shred Sledz Social Media Roundup

Social Media Roundup: 2020 Vision

Greetings, Shredderz! Welcome to the very first Social Media Roundup entry of the new decade. I know you all came here for the pics and not my blathering, so let’s get right to it. Here is Joel Tudor posing with an unusual board: a Donald Takayama-shaped Nat Young model. According to Tudor the…

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Randy Rarick: North Shore Icon

Greetings, Shredderz! A few months ago I had the good fortune to visit Oahu. Even if you have so much as a passing interest in surfing, Hawaii, and the North Shore in particular, is Mecca. Every winter the storied seven mile stretch of coastline becomes the center of the sport, hosting countless pilgrimages…

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Randy Rarick
Sagas of Shred

Reno Abellira Ad for Reno Hawaii: Sagas of Shred

First, let’s get a few things out of the way. Reno Abellira is one of the greatest surfer / shapers of all time, and from all accounts, the Hawaiian is an all-around classic dude to boot. As evidenced in the photo above, which was taken from this excellent Surfing World writeup, Reno has…

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Shred Sledz Social Media Roundup

Shred Sledz Social Media Roundup (July 26)

Greetings, Shredderz! As always, here’s a sampling of some of the finest surfboard pictures recently found on the world wide web… As I’ve written before, Lightning Bolt’s notoriety in the 1970s was a double-edged sword. The label’s popularity meant the signature bolt design was slapped on boards that had nothing to do with…

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