Wayne Lynch Rip Curl Ad: Sagas of Shred

Greetings, Shredderz! Look, I know we’re all thinking it, so I’ll just come out and say it: I think I may have been a little tough on Rip Curl in last week’s Sagas of Shred entry. Did the Aussie surf brand misspell the name of a certified surf legend? Yeah, there’s no way around that one. And did Rip Curl also take perhaps the most stylish regular foot of all time and try and pass him off as a goofy? Sadly, that one is also pretty cut and dried. But enough about Rip Curl’s missteps. Let’s focus on the positive, shall we? For all the fine folks that have surfed under Rip Curl’s banner, even the biggest Mick Fanning fan would agree that there was something special about Wayne Lynch’s stint as a team rider. And I can’t think of a better way to celebrate this union than by running this scan of a Wayne Lynch Rip Curl ad from 1983.

Wayne Lynch Rip Curl Victoria Art Brewer via Encyclopedia of Surfing.jpg
Wayne Lynch overlooking a remote Victoria spot. Check out that racy little Rip Curl branded single fin he’s got under his arm. It looks like a sting, and the fin placement is similar to what you would see from Buttons’ old boards. Photo by Art Brewer and via the peerless Encyclopedia of Surfing.

First, both Wayne Lynch and Rip Curl are native to Victoria, Australia. While best known as the home of Bells Beach, Victoria also has a reputation as a cold water paradise with a variety of mysto spots tucked away along its coastline. Likewise, for all of Wayne Lynch’s competitive success during pro surfing’s earliest days, his reputation is who preferred surfing in solitude in his home state over surfing’s rat race.

The Encyclopedia of Surfing points out that for all of Lynch’s suspicions about surfing’s commercialization, it was the surf media and surfwear companies — namely, Rip Curl — that made him famous, and presumably helped finance his solo excursions up and down the Victoria coast. But when I see the Wayne Lynch Rip Curl ad above, I can’t help but think Rip Curl found the perfect embodiment of their brand.

Maybe there’s something cynical — even hypocritical, if you want to be harsh — about monetizing the image of a so-called soul surfer. But I have no such objections. I figure if you’re in the wetsuit business, what better way to move product than by enlisting the man who personifies a unique brand of cold water wanderlust? (Side note: I can’t help but think that O’Neill is blowing it by not doing something similar with Timmy Reyes.) I love the Wayne Lynch Rip Curl ad featured here because it says something about Lynch and his surfing, and it speaks to the sense of adventure that has so much to do with surfing’s appeal.

As always, thanks for checking out this installment of Sagas of Shred, and check back in next Thursday night for more. And if you’ve made it this far, please do check out this post I wrote on Wayne Lynch’s early surfboards, which remains one of my all-time favorite posts I have written on this humble little blog.

Rip Curl Tom Curren: Sagas of Shred

First of all, Shredderz, I’d like to offer a sincere apology. I know that many of you — perhaps even more than ten! — come to this blog on Thursday nights for a lighthearted look at vintage surf advertisements as part of the Sagas of Shred series. And while we have a fresh ad to share, I’m afraid this is a very serious matter. Look closely at the Rip Curl Tom Curren ad above.

Sharp eyed readers might notice that Rip Curl have misspelled Tom Curren’s name. I can’t say I’m thrilled about that — I mean, it’s not like Curren is the greatest surfer in California history, the state that helped shape surf culture as we know it — but whatever, it’s just a single letter.

No, the line in the sand is the fact that the Rip Curl ad pictured above depicts Tom Curren as a goofy foot.

I’m sorry. But I find this extremely offensive.

Really, Rip Curl? Did Curren spend his formative years dissecting Rincon on his backhand, like an earlier version of Bobby Martinez? Had I misremembered Curren’s indelible cutback at perfect Backdoor on a logo-less board all this time?

I can’t even focus on the hilarious copy — the earnest, corny “Rip Curl Does it Vest!” tagline, or the fact the product was actually named Aggrolite — or even the presence of a young Danny Kwock, alongside East Coast legend Wes Laine. I was, however, able to put my indignation aside long enough to note that Laine is toting a sweet-looking Canyon thruster, which was likely shaped by Rusty Preisendorfer.

Surfer Magazine Cover August 1983 Vol 24 No 8.jpg
Cover for the magazine in which the Rip Curl Tom Curren ad originally ran. Photo via Surfer Magazine

The ironic thing is the cover of the magazine in which the ad originally rad — August 1983, Vol 24 No 8 — features Curren, too!

The only acceptable explanation here is that Curren simply surfed this wave switch and Rip Curl neglected to mention it. Otherwise, I’m afraid that running a wetsuit ad with Curren as a goofy foot is like marketing “Terminator 2” as a romantic comedy. I like to think of myself as a pretty laid-back guy, but a good thirty five years after this ad originally ran in Surfer Magazine, I’m now considering a full-blown boycott to express my outrage over this Rip Curl Tom Curren ad.

As always, please visit us again next Thursday night, where we will have another vintage surf advertisement. Hopefully next week’s entry in Sagas of Shred manages to do justice to one of the greatest surfers of all time.

 

Brad Gerlach for Rip Curl: Sagas of Shred

Greetings, Shredderz! Some exciting developments are afoot here at the world’s lowest budget vintage surfboard blog: I finally ponied up for a scanner, which means fresh material for Sagas of Shred, the weekly series featuring a vintage surf ad every Thursday evening. First up is technically only half of a Rip Curl ad from the January 1988 issue of Surfer Mag (Vol. 29, No. 1), featuring Brad Gerlach and co-starring his truly flawless head of lettuce. Between the volume, the sun bleach, and the styling, it’s a real murderer’s row.

Sagas of Shred often ends up as the expression of my fascination with Eighties surf culture, which lies somewhere between nostalgia tinged affection and outright amusement at the things that haven’t aged as well. But this Rip Curl suit still looks dope today, a good thirty plus years after the ad originally ran. That color scheme is awesome, and I love all the details in the suit, whether it’s the uneven line of the top, or the futuristic knee pads. Vader is a pretty badass name for a wetsuit line, copyright infringement and all. The rainbow hued Rip Curl logo clearly hails from earlier times, but I would argue it has aged handsomely. It’s also worth noting that Gerr seems to be drinking from the fountain of youth himself, given that he’s in his early fifties and still absolutely rips.

The funny part is the second half of this Rip Curl ad actually features Tom Curren doing a nice off the top on a vintage Channel Islands Al Merrick board. I’ll scan it at some point and probably share it on Instagram, but what can I say? I actually found Gerr and the wetsuit more interesting, somehow.

Thanks for checking out the latest installment of Sagas of Shred, and don’t forget to pop back in next week for even more vintage surf advertisements and other assorted goodness.

Rip Curl Freelite Ad Featuring Rabbit Bartholomew: Sagas of Shred

Please excuse the technical difficulties! Shred Sledz has been having a few problems with some missing posts. We hope to have the problem fixed ASAP. In the meantime, enjoy this vintage Rip Curl ad from the Eighties featuring none other than Wayne “Rabbit” Bartholomew, laying it on a rail. As always, swing by on Thursday evenings for more Sagas of Shred, where we run a vintage surf advertisement every single week on the dot.