The Archive

A Tribute to Art Brewer

Sadly, Art Brewer passed away earlier this month. He leaves behind a legacy as one of the greatest surf photographers ever. What I love about Brewer’s work is the way he complemented the action shots with incredible portraits. I’m also struck by the sheer length of Brewer’s career. He got his start in…

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Sagas of Shred

MR and Rory Russell for Lightning Bolt

Greetings, Shredderz! Welcome to yet another installment of Sagas of Shred, which features a new vintage surf ad every Thursday. We’ve got a classic for you tonight, courtesy of Lightning Bolt Surfboards, four time World Champion Mark Richards, and Rory “The Dog” Russell. MR and Russell are modeling some Hawaiian shirts for the…

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Sagas of Shred

Rory Russell for Lightning Bolt

Greetings, Shredderz! It’s Thursday evening here in California, which means it’s time for more Sagas of Shred. If, like me, you’re looking for some kind of distraction from the apocalyptic scenes out there, may I suggest some hilarious vintage surf ads? Today we’ve got another Rory Russell Lightning Bolt ad for your enjoyment….

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Sagas of Shred

Rory Russell for Lightning Bolt: It’s a Dog’s Life

Greetings, Shredderz! We’re here with another classic vintage surf ad as part of our weekly Sagas of Shred series. This week we’ve got another hilarious throwback featuring Rory Russell for Lightning Bolt Surfboards. It’s not exactly new territory — check out a very similar Bolt ad I wrote up about two years ago…

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Shred Sledz Social Media Roundup

Social Media Roundup: February Funk

Greetings, Shredderz! Here in California winter is coming to a close. As always, here are some of my favorite social media posts from the past month or so. You want to talk about power surfing, how’s this combo: a sweet Ben Aipa twin fin shaped for none other than Aussie lead foot extraordinaire…

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Stussy Single Fin
Sagas of Shred

1979 Lightning Bolt Surfboards Ad

Greetings, Shredderz! Here on the blog I’ve been writing a lot about the storied Lightning Bolt brand quite a bit: here’s a cool Rory Russell Model twin fin, and then I also happened to feature not one but two Darrell Beckmeier single fins. So for today’s installment of Sagas of Shred I figured…

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Lightning Bolt Rory Russell Model Twin Fin

Greetings, Shredderz! There’s been a lot of coverage lately on this humble little blog about Lightning Bolt Surfboards — and for good reason, considering Bolt is likely the most famous surfboard label of all time. Today we’re back with even more Bolt coverage, as there’s a sweet Lightning Bolt Rory Russell Model that’s…

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Lightning Bolt Single Fin Duo

Greetings, Shredderz! Today we’ve got a two-some from one of surfing’s most storied labels: the often imitated, never duplicated Lightning Bolt Surfboards. The histories of Lightning Bolt, Gerry Lopez, and Pipeline will forever be intertwined, and resumes don’t get any more sparkling than that. The Gerry Lopez-shaped Pipe gun — presumably surfed by…

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Sagas of Shred

Lightning Bolt Board Meeting: Sagas of Shred

Here’s a great vintage Lightning Bolt ad from 1980 that originally appeared in Surfer Magazine. I love the corporate goals laid out in the ad (“Surf your brains out! Get tubed!”). Thanks for reading and check back in next Thursday evening for more vintage surf ads.

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