Astrodeck Ad: Sagas of Shred

Greetings, Shredderz! As promised, we have another episode of Sagas of Shred, which features various bits of surf history from over the years. We have written about old Astrodeck ads before, but hey, you gotta keep drawing from the well until it’s dry! Today’s installment is an Astrodeck ad from the 1980s that features another murderer’s row of surfers. Pictured left to right: Willy Morris, Rabbit Bartholomew, Larry Bertlemann, Wes Laine, Gary Elkerton, and Chappy Jennings. The second picture has Hawaiian fixtures Buttons Kaluhiokalani and Rory Russell…because the All Star team assembled in the first one simply wasn’t enough! A lot has changed in surfing over the years, but Herbie Fletcher’s unparalleled ability to gather big name pros has not. Hope you enjoyed this post and tune in next Thursday for more Sagas of Shred!

Vintage Ugg Australia Ad with Mike Parsons: Sagas of Shred

Looks like Snips found the clean swells, now where are the cool boots? This vintage Ugg Australia ad appeared in the February 1985 issue of Surfer Magazine (Volume 26, No.2). Some of us remember Ugg Boots as the preferred footwear of sorority girls everywhere, but before that, the sheepskin slip-ons were a staple of Aussie dawn patrols. As I go through early back issues of Surfer Magazine, I am often struck by the ads, and how different they are from modern marketing. (The whole “sex sells” attitude was often taken at face value, it seems.) The ironic thing about this ad is that I believe it is intended for male consumers, whereas nowadays we primarily think of Ugg Boots as being targeted to women and Super Bowl-winning quarterbacks. Hope you enjoyed this latest installment of Sagas of Shred, brought to you every Thursday by your good friends at ShredSledz.net!