Joyce Hoffman Model for Hobie Surfboards

Greetings, Shredderz! Today’s post features the first-ever woman to have a signature surfboard in her name: Joyce Hoffman. As evidenced in the photo above, Hoffman rips! This shouldn’t come as a surprise, given that Hoffman is a part of the legendary Hoffman / Fletcher clan (daughter of Walter, niece of big-wave surfer Flippy, sister to Dibi, aunt to Christian and Nathan Fletcher…the list goes on). Joyce Hoffman was one of the few women who surfed Oahu’s fearsome Sunset Beach during the 1960s. In addition, Joyce Hoffman was one of the more accomplished competitive surfers of the decade, racking up a number of contest wins and even a famous Sports Illustrated writeup in 1965. Hobie Surfboard produced the Joyce Hoffman Model starting in the mid-1960s in order to capitalize on her growing status.

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Joyce Hoffman (left) and Margo Godfrey Oberg (right). Makaha, 1968. Photographer unknown; pic via Pleasure Photo

There is currently a Hobie Surfboards Joyce Hoffman model for sale on Craigslist, which is a great opportunity to shine a light on the board and its namesake. You can find a link to the board here.

Pics above are via the Craigslist posting. The Hobie Joyce Hoffman model measures in at 9’9″, and it features a step deck and a removable fin. Before we proceed, can we get a shout out to the poster for providing clear, detailed photos of the board in question? ShredSledz.net would have about three times the number of entries if more sellers posted great pics of their boards, but I digress…

The classic Hobie bolt-through fin clearly indicates the board was made in the 1960s. Check out the picture above on the right, which is a top down shot of the deck side of the tail.

The Hobie Joyce Hoffman Model pictured above is from Hobie’s initial run of boards. You can tell by the Joyce Hoffman signature and the diamond shape. Hobie Surfboards has an excellent blog post detailing the history of the board, including the fun fact that Joyce’s “signature” was in fact drawn by her mother! According to Dick Metz for the Surfing Heritage and Cultural Center, the initial Joyce Hoffman model was introduced in 1967. Check out the SHACC’s link here, which has some great pictures, as well as a cool explanation of the board.

Pictured above is the SHCC’s Hobie Joyce Hoffman model. The fins on the SHACC and Craigslist boards look quite similar to one another. There’s a separate post on Hobie’s website dating the SHACC board to 1968.

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Close-up of the signature on the SHCC’s Hobie Joyce Hoffman Model. You can see it was also signed by Terry Martin, the longtime Hobie shaper. Pic via SHACC

The Hobie Joyce Hoffman Model belonging to the SHACC also has a signature from Terry Martin. I think it’s possible Martin could have shaped the board being sold on Craigslist, but given there are no signatures anywhere, it is difficult to say.

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Close-up of a fin signed by Joyce Hoffman and Terry Martin. The yellow fin was an extra fin that goes along with the SHACC board. Pic via SHACC

The SHACC board also came with an extra fin, which you can see above. Note the construction: you can clearly see the screw, which was used to bolt Hobie fins through the decks of the boards. Swaylocks also has a thread with pictures of another first generation Hobie Joyce Hoffman Model; you can find the link here.

Finally, at some point the Hobie Joyce Hoffman Model was redesigned with a floral logo. I believe this happened sometime around 1968. As detailed in the SHACC post, Dick Metz believes that less than 400 of the first generation Joyce Hoffman Models were produced.

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Close-up shot of the logo from a second generation Hobie Joyce Hoffman Model surfboard. As you can see, Joyce’s first name was removed from the board. Tsk, tsk, Hobie! Pic via Swaylocks

The removal of Joyce’s first name from the logo is suspicious, to say the least. One has to believe Joyce’s name was eliminated in order to make the board more appealing to male consumers. Curiously, the Joyce Hoffman Model was still referred to as such in Hobie advertisements.

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Hobie ad from 1968. The board in the center is the second generation Joyce Hoffman Model. Note that the second row of photos shows the corresponding tails and fins for each board in the ad. Fitting in with the times, the second generation Joyce Hoffman Model had some vee added to its bottom. Pic via the incomparable DIS•PLACE•MEN•TIA

On the bright side, no amount of cynical rebranding efforts can dim Joyce Hoffman’s radness. The board’s seller is asking $600, and you can find a link to the board here.

Shred Sledz Social Media Roundup (June 25): Schroff Single Fin and More

Greetings, Shredderz! Hope your respective weekends are all going exactly as planned. See below for your irregularly scheduled dose of social media from the wonderful world of vintage surfboards, including a cool seventies Schroff single fin.

Now THIS is cool! This is a trippy Wave Tools Sting shape combined with some truly out there Jet elements meant to route the water flow. To top it all off, the gradient paint job on the board is beautiful, too. Make sure you scroll through all the pictures in the gallery above — this is a must-see. Congrats to @thevintagesurfboard for scoring such a rare and interesting gem.

 

Hope you’re not sick of me mentioning Bird and his eponymous Surf Shed yet, because I’m not stopping any time soon! Anyway, Bird has a few more recent Dick Brewer boards for sale. They’re not cheap, but quality never is. These boards aren’t technically vintage, considering they were built in 2001-2002, but they are beautiful nonetheless. I love the Surfboards Hawaii logos towards the tail, too. The Brewer boards are also a nice modern complement to this week’s earlier post about Terry Fitzgerald and Dick Brewer. Note that all three boards above were all glassed by Jack Reeves, too.

 

I’m not sure who Hemisphere Cargo is, but if he doesn’t work for Schroff, at the very least he has a fine appreciation for Pimp’s shapes! Everyone goes crazy over the Echo Beach Schroff thrusters with the checkerboard logos, and rightfully so, but I’m really digging this Schroff single fin. Relatively speaking, it looks a little restrained when compared to Schroff’s more out there looks, and I’m into it!

 

If you’re not familiar with Rich Harbour and his legacy, I have one small request for you: close this window immediately, read up on the man, and then beg the surf gods for forgiveness over the fact you were reading Shred Sledz instead of learning some history.

Actually, you can do one better, as the Surfing Heritage and Culture Center, located in San Clemente, CA, is currently exhibiting a retrospective on Harbour’s career. The exhibit opened yesterday and it will be going on for three months. Harbour is a legendary California shaper, and it’s rad to see him get some shine courtesy of the awesome SHACC.

Surfing Heritage and Culture Center Rich Harbour Retrospective Poster
Poster for the Harbour Surfboards Retrospective at SHACC. Photo via Harbour Surfboards

 

Luis Real has a truly staggering collection of vintage surfboards, and he frequently posts about them on Instagram. Pictured here is a rare bit of Dick Brewer trivia — one of the few boards Brewer shaped under the Greek label.