Greetings, Shredderz! Usually, Sagas of Shred, a series that features vintage surf advertisements, features scans from my collection of back issues of Surfer Magazine. Today’s entry features a Ben Aipa / Surf Line Hawaii ad that found online somewhere. If you originally scanned this ad or know the source, please drop me a line and let me know, as I would love to credit whoever is responsible for the digital transfer of this gem.
What’s interesting to me about this ad is the subtle differences between the various brands. It appears that Surf Line Hawaii is being touted as a retail shop for Ben Aipa Surfboards, as opposed to a brand in and of itself. While I have seen Aipa Surfboards branded shapes bearing additional Surf Line Hawaii lamiantes — check out this Instagram post for an example — I don’t know that I have ever seen a Surf Line Hawaii branded board without any of Aipa’s logos on it. In addition, the ad mentions Surfings New Image as the mainland licensee for Aipa’s famous designs. I’ve written previously about the difference between Aipa’s hand-shaped stings, and the ones produced under the Surfings New Image label. And if you want some background on Surf Line Hawaii, I humbly suggest this Deep Dive on the venerable Hawaiian label.
As always, check back in next Thursday for the next installment in Sagas of Shred.
Sadly, there are no bargains to be had here. Seller is asking $2250 out the gate for this Aipa / Surfing’s New Image sting. Shout out to the seller for being clear about the fact this board was shaped by Rick Hamon, and not Ben Aipa himself (see here for an earlier Shred Sledz screed on the topic.) I have never seen that stringer setup before, and the airbrush on the bottom speaks for itself! Deck isn’t perfect but that’s like pointing out a small dent on a gullwing Mercedes. Check out the board here.
Hit the jump below for some more boards, including another Aipa, and some transitional goodness..
First, the good news: there is an Aipa sting for sale on eBay, whose pictures I have included here. The board is in decent shape, and right now the current bid is a tidy $82.01.
Before I go get to the bad news, I’d like to give some background on Ben Aipa, who has made more than a few appearances on Shred Sledz. This is the first Shred Sledz post featuring a board that Aipa made under his own name.
The sting is Aipa’s claim to fame. The board pictured above is a classic example. You’ll see the wings extremely high up the board – well above the fin box – with a single fin setup in the back. Aipa’s stings frequently boast swallowtails, as well.
Aipa’s sting design (sometimes referred to as the stinger) is most associated with iconic Hawaiian surfers Buttons Kaluhiokalani and Larry Bertlemann. Here’s a picture of Aipa (on the left) with Buttons, in front of a spread of Aipa-shaped stings that would be worth a pretty penny today.
And as a bonus, here’s another Aipa board, this time under the careful stewardship of legendary Aussie surfer / shaper Mark Richards, likely also taken sometime in the 1970s. Look at how far back MR has the fin!
So, back to what we were saying: there’s an Aipa for sale on eBay, it’s only $80 bucks or so, and it’s Aipa’s signature design. What’s not to like, right?
Well, fellow Shredderz, listen closely, because this is a lesson that I originally learned through a bit of bitter experience myself. If you look at the board for sale on eBay, you’ll notice that there is a small “Surfing’s New Image” script beneath the Aipa logo. I’ve included a close up here:
The sad fact is, the “Surfing’s New Image” boards were NOT shaped by Aipa. Rather, Aipa licensed his name to the “Surfing’s New Image” brand, and these boards were all shaped in California (not Hawaii, where Aipa is based) by a variety of different shapers, including Mike Slingerland, Rick Hamon, and apparently even Donald Takayama. This information was confirmed to me via an email with none other than Randy Rarick, the Don Dada of Hawaiian surfboard design.
I happened to make this rookie mistake, and I now am the proud owner of two VERY weathered SNI / Aipa stings that serve as a cautionary tale. (The caution is two-fold: make sure what you’re buying is legit, and NEVER tell your fiancee how much you spent on the boards.) See below for two examples: the first is unsigned (likely shaped by Slingerland, but who knows), and the second has a clear Hamon signature and serial number.
Photos courtesy of the Shred Sledz Signature Collection ™
You’ll see a lot of stings online with the SNI branding. I won’t tell you to steer clear of these boards completely, as they are still genuine, rad 70s shapes. But don’t make the mistake of thinking that these are on par with real handmade Aipa boards.
Aipa has signed many of his boards, and you can see below for an example of a clearly identifiable Aipa signature, taken from a late 90s thruster he shaped.
However, it’s also worth noting that Aipa seems to have shaped some boards, at least back in the 70s, that didn’t have his signatures. Here’s an example of Larry Bertlemann with an Aipa (note the “Wave Crest Hawaii” branding beneath Aipa’s name) that doesn’t appear to have a visible signature anywhere on the deck. (It also has a pintail instead of the standard swallowtail design, which is an interesting touch.)