The Archive

Shred Sledz Social Media Roundup

G&S Water Skate Origins, Resin Art & More

Greetings, Shredderz! Welcome to the latest installment of the Social Media Roundup. Here are some of the cooler Instagram posts from the last month or so, starting with Tom Morey and the G&S Water Skate. Gordon & Smith consistently posts some great content on their Instagram, often delving deep into the label’s long…

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Sagas of Shred

Relax: Morey-Pope John Peck Penetrator

Season’s Greetings, Shredderz! Here we’ve got a 60s ad for the legendary Morey-Pope John Peck Penetrator Model. This ad is a little more straight down the fairway than Morey-Pope’s other marketing, which got pretty out there at times. There’s some classic Morey-Pope humor in there, too — check out the text below Peck’s…

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Sagas of Shred

Freely Freakin’ with Tom Morey & George Greenough

Greetings, Shredderz! It’s Thursday night here in California, and that means the Shred Sledz Editorial Team (i.e., me) is working overtime to find another great vintage surf ad to share with the internet. Today we’re revisiting one of the many surf inventions to spring from the incredible imagination of Tom Morey: the W.A.V.E….

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Sagas of Shred

W.A.V.E. Set Fin Ad from 1970

Greetings, Shredderz! Today we’ve got another killer W.A.V.E. Set fin ad for your viewing pleasure. This one is from January 1970, and I nabbed the image from the excellent stash of vintage fin ads over at The Finbox, which I can’t recommend enough. I love the design of the ad. It has some…

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Sagas of Shred

Sensual Utensils: Morey-Pope Surfboards

Look, I might not know how to explain Morey-Pope’s delightfully off the wall advertising, but I do know it is never, ever boring. Tom Morey (and let’s not forget Karl Pope, either) has made many appearances here on this blog, and for good reason. The invention of the Boogie Board alone earns him…

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Sagas of Shred

Skip Frye Fin: New-E-Free

Greetings, Shredderz! I’ve written up Skip Frye’s boards countless times here on the blog. This time around we’re switching things up a bit, and focusing on what I believe is the first-ever Skip Frye fin. Tom Morey and Karl Pope created W.A.V.E. Set in 1968, during the Transition Era, when every aspect of…

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Sagas of Shred

Dick Brewer for W.A.V.E.

Greetings, Shredderz! Today we’ve got an incredible vintage surfboard ad featuring some of the most interesting and influential figures in surfing during the Seventies. W.A.V.E. — Water Apparatus & Vehicular Engineering, Inc. — was a line of hollow surfboards produced in the Seventies. I have mostly attributed Tom Morey with having invented the…

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Sagas of Shred

Morey-Pope John Peck Penetrator Model Ad

Greetings, Shredderz! Today we are coming with an ad for a famed Sixties surfboard: the Morey-Pope John Peck Penetrator. I wish I could tell you a lot more about Penetrator, but sadly information online isn’t super easy to come by. The John Peck Penetrator was produced by Morey-Pope Surfboards, the famed Ventura-based brainchild…

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Sagas of Shred

Slipcheck Ad featuring Gary Propper

Greetings, Shredderz! Today we’ve got a Sixties Slipcheck ad for you featuring none other than East Coast legend Gary Propper. Propper was an early pro surfer, and later on in life he dabbled in the entertainment business, first as a manger to comedian Gallagher, and then as one of the driving forces behind…

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