First of all, Shredderz, I’d like to offer a sincere apology. I know that many of you — perhaps even more than ten! — come to this blog on Thursday nights for a lighthearted look at vintage surf advertisements as part of the Sagas of Shred series. And while we have a fresh ad to share, I’m afraid this is a very serious matter. Look closely at the Rip Curl Tom Curren ad above.
Sharp eyed readers might notice that Rip Curl have misspelled Tom Curren’s name. I can’t say I’m thrilled about that — I mean, it’s not like Curren is the greatest surfer in California history, the state that helped shape surf culture as we know it — but whatever, it’s just a single letter.
No, the line in the sand is the fact that the Rip Curl ad pictured above depicts Tom Curren as a goofy foot.
I’m sorry. But I find this extremely offensive.
Really, Rip Curl? Did Curren spend his formative years dissecting Rincon on his backhand, like an earlier version of Bobby Martinez? Had I misremembered Curren’s indelible cutback at perfect Backdoor on a logo-less board all this time?
I can’t even focus on the hilarious copy — the earnest, corny “Rip Curl Does it Vest!” tagline, or the fact the product was actually named Aggrolite — or even the presence of a young Danny Kwock, alongside East Coast legend Wes Laine. I was, however, able to put my indignation aside long enough to note that Laine is toting a sweet-looking Canyon thruster, which was likely shaped by Rusty Preisendorfer.
The ironic thing is the cover of the magazine in which the ad originally rad — August 1983, Vol 24 No 8 — features Curren, too!
The only acceptable explanation here is that Curren simply surfed this wave switch and Rip Curl neglected to mention it. Otherwise, I’m afraid that running a wetsuit ad with Curren as a goofy foot is like marketing “Terminator 2” as a romantic comedy. I like to think of myself as a pretty laid-back guy, but a good thirty five years after this ad originally ran in Surfer Magazine, I’m now considering a full-blown boycott to express my outrage over this Rip Curl Tom Curren ad.
As always, please visit us again next Thursday night, where we will have another vintage surf advertisement. Hopefully next week’s entry in Sagas of Shred manages to do justice to one of the greatest surfers of all time.